Konva started as one developer trying to make one personal trainer's week easier. It is still built that way: from the trainer's real day, one problem at a time.
Konva Fitness is RMRJT Pty Ltd, a small company in Melbourne, Australia. The product was built by a software developer working alongside a personal trainer who was running a real practice at the same time.
The starting point was not a market or a category. It was the trainer's actual week: the programmes written and rewritten for each client, the bookings arranged over text message, the check-ins that lived in a notes app, the chat threads spread across three messaging apps, and the nutrition advice that never quite made it into anything a client could look at later.
Each of those became a part of Konva only once it was needed by someone with real clients, and each one was shaped by watching what happened when it was used. That is slower than shipping a checklist of features. It is also why the things that are in the app work the way a trainer expects them to.
It is still a small team, and the people who answer the support inbox are the people who write the code.
That decide most things
A trainer is a person with their own workouts, their own nutrition and their own progress, not just an administrator of other people’s. Konva never hides the training features from a trainer, and one account can be a client of one coach and a coach to others at the same time.
Trainers run their practice from the web portal or their phone. Clients live in the app. Every decision about what to build gets weighed against what a client will open at six in the morning, in a car park, before a session.
A weight, a progress photo or a check-in answer is some of the most personal information a person shares with anyone. These are the commitments that follow.
Health information is sensitive information under the Australian Privacy Principles. Body measurements, workout history and check-in answers are treated that way throughout, not only where the law forces it.
AI Scan and the weekly nutrition recap use Claude, by Anthropic. It receives only what the feature needs, processes it under contract and only on our behalf, and may not use it to train its models. Neither do we.
There is no advertising software in the app and nothing that follows you across other apps or websites. Health data is never used for advertising.
Accounts can be deleted from inside the app. What is removed, and the small amount that is kept so other people’s conversations still make sense, is written down in plain language.
Read the Privacy Policy or write to privacy@konva.fit.
Konva is for people aged 16 and over. The iPhone and Android apps are on their way to the App Store and Google Play, and the trainer web portal is live at app.konva.fit.
There is no payment in the app today. Trainers are not charged, and clients pay their trainer the way they already do.